There are many Social Media Platforms that you can use for your business.  The issue is which ones should you use and why.  

There are many criteria to use when choosing a platform here are four questions to answer:

Who’s your target audience and where are they online?
If you are in business you should have a clear understanding your target audience.  If you are even savvier you will have a profile created as an example of what the typical person in your target audience looks like online and in life. If you don’t no worries keep following this series I will soon discuss how to get to know your target audience and how to use that information.

Do you know the Purpose of the Platform?
In order to make the best use of your time on Social Media, it is important that you understand the platform that you’re using.  For each platform make sure that you know the terms of service in order to stay a member of that platform.  Make sure you understand the algorithms within the network. And lastly, make sure that you know how to use the advertising platform so that your money is well spent.

Does the platform make sense for your business industry?
Next does being on the platform make sense for your business? Is your target audience even active on the platform? If you have a business that is business 2 business then Facebook may not be the best place for you, however facebook groups may prove to be valuable. No matter what platform you use to make sure that it makes sense to what you have to offer.

How much time will it take to make an impact on the platform?
Every platform is different when it comes to the amount of time it will take to build relationships and turn followers into a community.  Do you have the time that it will take? Or do you have the budget to outsource? For instance, Instagram is an image based platform and you can’t just throw up a quick post you must have an image.  If you really are strategic the image must reflect your brand. 

 Jayson DeMers gives a way to view the different types of Social Media Platforms

  1. Kitchen-sink networks (has some of everything): Twitter and Facebook
  2. Image-based networks: Pinterest, Instagram, Tumblr
  3. Video networks: YouTube, Vimeo, Vine
  4. Business-focused networks: LinkedIn
  5. SEO and authorship networks: Google+
  6. Location-based networks: Foursquare, Yelp
  7. Niche networks: reddit