Social Media is one of the fastest growing industries. The power of social media has changed the way we live and is every changing. According to a report by www.statistic.com “in 2015 78% of U.S. Americans had a social media profile”. “In addition to that, the number of worldwide users is now 1.9 billion with a forecasted growth to 2.5 billion in 2018”. These numbers are amazingly high and gives us an insight into today’s topic. Building Relationships on Social Media. The opportunity to connect with your target audience on social media are endless. Unless your audience is exclusive to individuals who refuse to get on social media the chance are you will find them on one or more platforms.
Today I will share four ways that you can start connecting with your audience immediately on social media and build relationships that will convert to sales.
Engage with People
Engagement is the quickest way to build a relationship with your target audience. You can’t just throw up your post run off to get busy and not respond to those that take the time to leave a comment, share a post or message you. The whole point is to get members of your target audience to feel comfortable coming to you for your specific specialty or expertise. If you take too long to respond that individual may move on to someone who will respond. Don’t miss any opportunity to connect with a potential community member. People buy from people they know, like and trust. So let them get to know you. Give them a reason to like and trust you.
If your community has grew pass your ability to respond in a quick and concise manner than now is the time that you consider building your team. Social and community managers are perfect for keeping your brand connected to its audience.
Provide Real Time Meaningful Customer Service
Another big trend on social media is customer service. Customers are using inbox, direct messages and public post to voice their experience with companies of all sizes. Unfortunately, people tend to be most vocal when they’re dissatisfaction than their satisfaction. Make sure your antennas are up and respond swiftly to complaints and concerns. The worst thing you can do is ignore it and act as if it will blow over with time.
Every day when you post on social media, think how can you provide value to your target audience. How will the posting help them solve a problem or make life better? Anything else is just frivolous posting. Showcase your expertise in your specific audience and be generous with your knowledge. When they know you know what you’re talking about the like process will begin.
Create a Brand Ambassador Rich Community
Brand ambassadors can provide the best marketing for your brand. They will go out and provide social proof for you. You won’t even have to ask. In order to build this type of community , you must do all of the above consistently. To make your brand ambassadors go to work for you makes sure that you create ways for them to feel that they belong and reward them for their loyalty. This can be done through giveaways, customer specials, and individualized customer care.
Every day when you post on social media, think how can you provide value to your target audience. How will the posting help them solve a problem or make life better? Anything else is just frivolous posting. Showcase your expertise in your specific audience and be generous with your knowledge. When they know you know what you’re talking about the liking process will begin.
Tip of the Day
SOCIAL CARE IS CARE. PERIOD.
The success of your social care efforts will depend on the quality of care you provide, but you might want to pull out the kid gloves because providing great customer service over social media can require extra special handling. Agent responses must be timely, accurate, sensitive, brief, and friendly—a tall order.